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MUSICA.
Uniquely experienced leadership.
Technologically advanced.
Creatively well versed.
At fonico, creativity and business isn’t just a
service—it’s our passion
,our
purpose, and at the heart of
everything
we do.
QUOTES ABOUT SOME OF OUR ARTIST/CLIENTS
- Merck Mercuriadis
Former Manager of Elton John, Beyonce, Nile Rodgers, Guns N' Roses, Pet Shop Boys, Mary J. Blige, former CEO Sanctuary Group, former Chairman and Founder of Hipgnosis Songs Capital/Blackstone
"I want people to hear musicians like Joe Cuba. The music is fantastic and important."
- David Bowie
"I loved introducing my audience to the music, and writing and recording with Willie Colón, Johnny Pacheco, Celia Cruz, and Conga master Milton Cardona."
- David Byrne
"I've known Larry Harlow for years. I recorded with Larry, love Cuban music even added Cuban Son to "Suite for Judy Blue Eyes" with CSN.
- Stephen Stills
"I remember going to see the Johnny Pacheco band with my Father at Dakar Stadium when I was 14. I became a devotee. A lot of Cuban music, Orchestra Broadway, Orquesta Aragon, Pacheco, Celia Cruz."
- Yousour N'Dour, Africa's most famous superstar
"Cachao is one of the greatest innovators and visionaries. At the base of the tree, the roots, there is Cachao."
- Andy Garcia, Actor
"Celia Cruz was an artist that reached beyond Afro-Cuban culture. There's not one place on this planet where you can hear celia's voice and faces don't light up. In Benin, a lot of bands came to play Johnny Pacheco, Chocolate, Aragon de Cuba. I remember seeing Celia there and seeing her on stage and I was like 'she's not a backup singer, she's front and center' made me realize as a woman you can do anything."
- Angelique Kidjo, World Music Superstar
We represent the music publishing catalogs, content management and artist services for legendary Latin music artists and/or their estates. Our managed repertoire of publishers and catalogs offer the best in Latin and World Music.
Among our clients are multiple Gold and Platinum Record Award winners, Multiple Billboard Year-End Number 1 award winners. Grammy and Latin Grammy nominees and winners, Latin Songwriter Hall of Fame inductees, Lifetime Achievement Latin Grammy winners, International Salsa & Texas Music Hall of Fame inductees, prestigious college and university honorary degrees, among other honors. Artists with combined total physical sales in the millions of units, and streaming totals in the tens of millions on DSPs worldwide.
From instantly recognizable hits to hidden gems, from some of the greatest Latin artists and sub-genres. Seminal figures, and works of Salsa, Cuban Son, Mambo, Charanga, Boogaloo, Cumbia, Vallenato, African Zouk, Santeria, Caribbean Rock, Revolutionary Nueva Trova, Tipico, Latin Jazz, Merengue, Pop, Dance, Big-Band, Percussion, Boleros, Bomba, Plenas, Christiano, Juvenil, and more!
Over two thousand songs from some of Latin, Latin Jazz, and World Music's most celebrated songwriters.
what
we do
PERSONALIZED BESPOKE SERVICE
We didn't just meet these artists yesterday. There are decades of friendship and history between them, me and my family. We provide personalized service through our deep knowledge of their individual repertoires, audiences, and the specific histories and needs of our clients.
ARTIST/CLIENT
TESTIMONIALS
I didn't just meet these artists yesterday. There are decades of friendship and history between them and my family. We provide personalized service through our deep knowledge of their individual repertoires, audiences, and the specific histories and needs of our clients.
"Herman is meticulous, relentless, well-informed and most importantly, honest. He knows the music publishing business like very few others do. He has been an effective diligent representative for my catalog, always bringing me new opportunities as they arise in the industry." Herman you da man!
"Thank God for such a good friend, advisor, Johnny and I thank you for getting songs back for us and administering Johnny's publishing. From Johnny "Papito, me quito el sombrero, DTB."
"Feeling blessed and fortunate to have Herman helping oversee my Dad's music catalog. You explained everything and put me at ease. Always honest, knowledgable, resourceful, trustworthy. Always on top of your game, thanks for all you've done over the years, and continue to do."
"You have been a God send, thank you so much. We’ve never gotten the amounts we are seeing now thanks to you.” QDTB.
"Herman, I know for many years and trust in his knowledge, honesty, and integrity. He has dilligently assisted and advised me and the estate on a number of royalty related items."
a little about fonico,llc.
In 2016, he revamped Nuevo Mundo and founded a new entity Fonico, LLC, a music publishing and administration, artist services company servicing the growing Latin music market. Among his clients are iconic legacy artists Willie Colon, Bobby Valentin, Ricardo Ray & Bobby Cruz, Papo Lucca, Ismael Miranda, Roberto Torres, Johnny Pacheco, Tito Rodriguez, Ray Barretto, Larry Harlow, Roberto Roena, Cheo Feliciano, Santos Colon, Cachao, Mario Bauza, Rolando Laserie, and for certain royalty issues the estate of Celia Cruz.
Mr. Rodriguez-Bajandas previously worked for Billboard, SoundExchange, Navarro Music (Mexico), SGAE (Sociedad General de Autores y Editores (Spain’s Performing and Mechanical Rights Society), RMM Records & Video Corp./Universal Music (Tropical Latin music’s then biggest independent label), Tropical Budda Records, Asefra Records (Colombia).
He has worked with and alongside iconic names in Latin music like Tito Puente, Celia Cruz, India, Marc Anthony, Machito, Mario Bauza, Graciela, Johnny Pacheco, Bobby Valentin, Ray Barretto, Willie Colon, Cheo Feliciano, Larry Harlow, Fania All-Stars, Israel Kantor, Lalo Rodriguez, RMM All-Stars, many others.
He has consulted and translated for a number of established and startups Internet, digital, mobile, music and entertainment-related businesses, and artists, including previously GKN Securities, T.H. Lee Group, Gifford Securities, Tannen Media Investment Fund, Resnick Media Investment Fund, DeLatino Interactive.com, Billboard Regional Mexican Summit Advisory Board, InterOpTechnologies, Game Over Apparel, L’Arome Parfums, NARAS, NATAS, and others.
Aside from his family's past ties to Puerto Rican and Cuban music and media entities, even his in-laws had close family ties on both sides to entertainment business legends, film and concert producer/promotor and artist manager Jerry Weintraub, on the other side to Florence Greenberg Shelter Records founder.
Herman is a Lifetime Voting Member of the Recording Academy (Grammy's), and a voting or professional member of Latin Recording Academy, Television Academy, NMPA, AIMP, SHOF, ASCAP, BMI, IMPEL, SACEM, SONA, MLC, SoundExchange, MBA, HFA, IMPF, MMF, IAFAR, AMRA, ABA.
